Buy-Sell Agreements: Essential Protection for Business Partners

Learn how buy-sell agreements protect family businesses, startups, and professional service firms by establishing clear ownership transition rules when partners exit, retire, or pass away.

Introduction

A buy-sell agreement is a legally binding contract that establishes what happens to a business owner's share when they exit the business, whether through retirement, disability, death, or voluntary departure. Think of it as a prenuptial agreement for your business—it creates a clear roadmap for ownership transitions during potentially emotional or contentious situations. For family businesses, first-time entrepreneurs, and professional service providers, a well-crafted buy-sell agreement provides critical protection by establishing fair valuation methods, funding mechanisms, and transfer procedures that help preserve business continuity and relationships during ownership changes.

Key Things to Know

  1. 1

    Buy-sell agreements should be reviewed and updated regularly, especially after major business changes, valuation shifts, or life events affecting owners.

  2. 2

    Insurance policies funding buy-sell agreements need regular review to ensure coverage amounts match current business valuation.

  3. 3

    Family businesses should coordinate buy-sell agreements with estate plans to ensure consistent treatment of business interests.

  4. 4

    The tax implications of different buy-sell structures can significantly impact both departing owners and remaining owners.

  5. 5

    Buy-sell agreements should address not just who can buy an interest, but also who cannot (such as competitors or specific family members).

  6. 6

    Professional service providers should include client transition procedures and non-compete provisions in their buy-sell agreements.

  7. 7

    First-time entrepreneurs should consider including right of first refusal provisions to maintain control over who becomes a future partner.

  8. 8

    The agreement should specify how disputes about valuation or interpretation will be resolved, typically through mediation or arbitration.

Key Decisions

Professional Service Providers

First-time Entrepreneurs

Family Business Partners

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Wisconsin Requirements for Buy-Sell Agreement

Wisconsin Business Corporation Law Compliance (Wis. Stat. § 180.0627)

The agreement must comply with Wisconsin's Business Corporation Law (Chapter 180), which governs corporate formation, operation, and dissolution, including share transfers and restrictions on stock.

Wisconsin Limited Liability Company Law (Wis. Stat. § 183.0706)

For LLCs, the agreement must comply with Wisconsin's Limited Liability Company Law (Chapter 183), which governs membership interests and transfer restrictions.

Wisconsin Partnership Law (Wis. Stat. § 178.0502)

For partnerships, the agreement must comply with Wisconsin's Uniform Partnership Law (Chapter 178), which governs partner rights and interest transfers.

Wisconsin Securities Law (Wis. Stat. § 551.102)

The agreement must comply with Wisconsin Securities Law regarding the transfer of business interests that may be considered securities under state law.

Wisconsin Marital Property Law (Wis. Stat. § 766.01)

The agreement must account for Wisconsin's marital property laws, which may affect ownership interests if a business owner divorces or dies.

Wisconsin Probate Code (Wis. Stat. § 854.01)

The agreement must comply with Wisconsin's probate laws regarding the transfer of business interests upon death of an owner.

Wisconsin Contract Law (Wis. Stat. § 401.101)

The agreement must satisfy Wisconsin's general contract law requirements including offer, acceptance, consideration, and legal purpose.

Wisconsin Fraudulent Transfer Law (Wis. Stat. § 242.01)

The agreement must comply with Wisconsin's Uniform Fraudulent Transfer Act to ensure transfers are not later deemed fraudulent to creditors.

Wisconsin Tax Provisions (Wis. Stat. § 71.01)

The agreement must account for Wisconsin state tax implications of business interest transfers, including potential income and transfer taxes.

Wisconsin Insurance Law (Wis. Stat. § 631.07)

If the buy-sell agreement is funded with insurance, it must comply with Wisconsin insurance regulations regarding insurable interest and policy ownership.

Federal Securities Law Compliance (15 U.S.C. § 77a (Securities Act of 1933))

The agreement must comply with federal securities laws if the business interests being transferred could be considered securities under federal law.

Federal Tax Law Compliance (26 U.S.C. § 1 (Internal Revenue Code))

The agreement must address federal tax implications, including potential capital gains, gift, and estate tax consequences of business interest transfers.

IRC Section 409A Compliance (26 U.S.C. § 409A)

The agreement must comply with IRC Section 409A if it involves deferred compensation arrangements related to the purchase of business interests.

Federal Estate Tax Provisions (26 U.S.C. § 2001)

The agreement must account for federal estate tax implications when business interests transfer upon death, including potential liquidity needs for estate tax payment.

Americans with Disabilities Act (42 U.S.C. § 12101)

The agreement must comply with the ADA if it contains provisions related to disability triggers for buyouts to ensure they don't discriminate against disabled individuals.

ERISA Compliance (29 U.S.C. § 1001)

If the buy-sell agreement interacts with retirement plans or benefits, it must comply with the Employee Retirement Income Security Act.

Federal Uniform Commercial Code (Wis. Stat. § 408.101 (Wisconsin's adoption of UCC Article 8))

The agreement must comply with UCC provisions as adopted in Wisconsin, particularly Article 8 regarding investment securities if applicable.

Wisconsin Business Judgment Rule (Wis. Stat. § 180.0828)

The agreement should account for Wisconsin's business judgment rule which affects how courts evaluate business decisions made by directors and officers.

Wisconsin Restraint of Trade Laws (Wis. Stat. § 133.03)

The agreement must comply with Wisconsin laws regarding restraint of trade to ensure any restrictions on competition are reasonable and enforceable.

Wisconsin Statute of Frauds (Wis. Stat. § 241.02)

The agreement must comply with Wisconsin's Statute of Frauds, which requires certain contracts to be in writing to be enforceable, particularly those that cannot be performed within one year.

Frequently Asked Questions

A buy-sell agreement (also called a buyout agreement) is a legally binding contract between business co-owners that governs what happens to an owner's interest when a triggering event occurs, such as death, disability, retirement, divorce, or voluntary departure. The agreement typically specifies who can buy the departing owner's interest, what price will be paid, and the terms of payment. It essentially creates a market for ownership interests that might otherwise be difficult to sell and helps prevent unwanted third parties from acquiring ownership.

Family businesses face unique succession challenges that buy-sell agreements help address. These agreements can: 1) Prevent ownership from passing to non-family members or inactive family members who don't contribute to operations; 2) Establish fair market values to reduce conflicts during emotional transitions; 3) Create liquidity for heirs who inherit business interests but don't want to be involved; 4) Ensure the business stays within the family line you choose; and 5) Coordinate with estate planning to minimize tax consequences when transferring business interests between generations.

For first-time entrepreneurs, a buy-sell agreement is crucial protection when you're building a business with partners. It: 1) Establishes clear exit procedures before emotional situations arise; 2) Prevents a partner's spouse or heirs from unexpectedly becoming your business partner; 3) Creates funding mechanisms (often through insurance) to ensure partners can afford to buy each other out; 4) Protects your investment if you want to exit; and 5) Demonstrates professionalism to investors and lenders. Many first-time entrepreneurs skip this step, only to face costly disputes later when a partner wants out or faces personal challenges.

Professional service firms (like medical practices, law firms, accounting firms, etc.) particularly benefit from buy-sell agreements because their value is often tied to client relationships and personal goodwill. These agreements: 1) Create orderly transitions when professionals retire; 2) Establish fair compensation for a departing partner's client base and firm equity; 3) Include non-compete and client transition provisions to protect the firm's value; 4) Address how to handle work-in-progress and accounts receivable; and 5) Provide disability buyout provisions, which are especially important in service businesses where a partner's ability to work is directly tied to revenue generation.

A comprehensive buy-sell agreement should address multiple triggering events, including: 1) Death of an owner; 2) Disability or incapacity; 3) Retirement or voluntary departure; 4) Termination of employment (for owner-employees); 5) Personal bankruptcy; 6) Divorce (especially if a spouse might receive ownership interests); 7) Loss of professional license (for service providers); 8) Deadlock between owners; and 9) Desire to sell to a third party. Each triggering event may have different buyout terms, timelines, and valuation methods depending on your business needs.

Business valuation methods in buy-sell agreements typically include: 1) Formula approach (such as multiple of earnings or book value); 2) Agreed value (owners periodically agree on a value and document it); 3) Appraisal process (independent valuation experts determine fair market value); or 4) Hybrid approaches combining these methods. The best valuation method depends on your industry, business type, and goals. For example, professional service firms often use formulas based on revenue multiples, while manufacturing businesses might use EBITDA multiples. Your agreement should require regular valuation updates (typically annually) to keep the value current.

Common funding mechanisms for buy-sell agreements include: 1) Life and disability insurance (most common), where policies are purchased on each owner to provide immediate funds for buyouts; 2) Installment payments, allowing the buyer to pay over time with interest; 3) Sinking fund, where the company sets aside money regularly to fund future buyouts; 4) Company reserves or financing; or 5) A combination approach. For family businesses and small partnerships, insurance funding is often most practical because it provides immediate liquidity without straining business finances during an already challenging transition.

The two main buy-sell agreement structures are: 1) Cross-purchase agreements, where the remaining owners personally buy the departing owner's interest; and 2) Entity-purchase (or redemption) agreements, where the business itself buys back the interest. Each has different tax, complexity, and funding implications. Cross-purchase agreements often provide better tax treatment for the remaining owners through a stepped-up cost basis, but become unwieldy with many owners. Entity-purchase agreements are simpler to administer but may have less favorable tax treatment. Some businesses use a hybrid 'wait-and-see' approach that allows flexibility to decide the best structure when a triggering event occurs.

The best time to create a buy-sell agreement is when forming your business or bringing on new partners—when relationships are positive and everyone is thinking rationally about the future. Creating the agreement early: 1) Ensures all owners have equal bargaining power; 2) Establishes expectations before significant value is built; 3) Allows for insurance policies to be obtained while owners are healthy; 4) Prevents disputes during business growth; and 5) Creates a foundation for business continuity. If you already have an established business without an agreement, the second-best time is now, before any triggering events occur.

Common buy-sell agreement mistakes include: 1) Using outdated or generic templates that don't address your specific business needs; 2) Failing to update the agreement as the business grows and changes; 3) Not coordinating the agreement with estate plans and other legal documents; 4) Choosing unrealistic valuation methods that don't reflect true business value; 5) Inadequate funding mechanisms that make buyouts financially impossible; 6) Ignoring tax implications of different structures; 7) Not addressing all potential triggering events; and 8) Failing to get buy-in from all stakeholders, including spouses who might be affected. Work with experienced legal and financial advisors who understand your industry to avoid these pitfalls.