How to Register a Trademark in Arizona (2026)
Reviewed by DocDraft Legal Team · Arizona · Last updated August 12, 2026
An Arizona state trademark is registered with the Arizona Secretary of State under the state trademark statute at A.R.S. 44-1441 et seq. The filing fee is a flat $15.00 per application, and a single application may cover the mark across one or more classes of goods or services. A registration lasts ten years from the date of registration and is renewable in successive ten-year terms under A.R.S. 44-1445. State registration protects the mark only within Arizona, so businesses selling across state lines usually register federally with the USPTO instead of, or in addition to, filing in Phoenix.
How much does it cost to register a trademark in Arizona?
The Arizona Secretary of State charges a flat $15.00 filing fee for a trademark or service mark registration. Unlike the USPTO, which bills $350 per class, Arizona's single application can cover the mark in multiple classes of goods or services for that one $15.00 fee, making state filing unusually inexpensive for a multi-class brand.
How long does an Arizona state trademark registration last?
An Arizona trademark registration lasts ten years from the date of registration under A.R.S. 44-1445. It is renewable in successive ten-year terms, and the renewal application must be filed within the six-month window before expiration on a form provided by the Secretary of State, along with the renewal fee.
Should I register my trademark with Arizona or the USPTO?
Arizona registration protects your mark only within the state and is cheap and fast at $15.00. Federal USPTO registration costs $350 per class but gives nationwide priority and the right to use the reg symbol. If you sell across state lines or online, register federally. A purely local Arizona business may find state filing sufficient.
What law governs trademarks filed in Arizona?
Arizona trademark registration is governed by the state trademark statute at A.R.S. 44-1441 et seq., administered by the Secretary of State's Business Services Division. Federal marks are governed separately by the Lanham Act (15 U.S.C. 1051 et seq.). The two systems run in parallel, and an Arizona filing does not affect any federal rights.
A flat $15 fee and a multi-class application make Arizona filings cheap
Arizona's trademark scheme, codified at A.R.S. 44-1441 et seq. and run by the Secretary of State's Business Services Division, stands out for its low, flat pricing. Where the USPTO charges $350 for each class of goods or services, Arizona charges a single $15.00 filing fee, and its guidance confirms that one application may cover the mark across one or multiple classes actually in use. A mark you file is entered on the state register for ten years from the date of registration under A.R.S. 44-1445 and can be renewed indefinitely in ten-year increments if you file within the six-month window before expiration. Arizona runs an online Trade Name/Trademark Program portal for filing and renewals, and the same office handles the separate trade-name (DBA) register, which carries a shorter five-year term. Because a state registration reaches only to the Arizona border, it is best understood as a supplement to, not a substitute for, federal protection for any business with out-of-state or online sales.
Relevant Laws
Arizona trademark statute, A.R.S. 44-1441 et seq.
The state statute governing registration of trademarks and service marks with the Arizona Secretary of State, including the ten-year term and renewal rules in A.R.S. 44-1445 and the evidentiary effect of the certificate in A.R.S. 44-1444.
Arizona Secretary of State - Trade Name and Trademark filing
The official Secretary of State page and online Trade Name/Trademark Program for searching, filing, and renewing an Arizona trademark. The state filing fee is a flat $15.00 per application, which may cover one or more classes.
Arizona Uniform Trade Secrets Act, A.R.S. 44-401 et seq.
Arizona's adoption of the Uniform Trade Secrets Act (Title 44, Chapter 4). It defines trade secrets, prohibits misappropriation, and provides injunctive relief and damages for confidential business information not covered by a trademark.
Arizona right of publicity, A.R.S. 12-761
Arizona's statutory right of publicity, limited to the unauthorized commercial use of a soldier's name, portrait, or picture. Civilians generally rely on the common-law right of publicity recognized by Arizona courts.
Regional Variances
Arizona state registration vs. federal USPTO registration
Arizona (Secretary of State, A.R.S. 44-1441)
Flat $15.00 filing fee covering one or more classes on a single application. Protection within Arizona only, ten-year term renewable under A.R.S. 44-1445. Requires actual use in the state; no intent-to-use basis.
Federal (USPTO, Lanham Act)
$350 per class. Nationwide priority, presumption of ownership, the reg symbol, and federal-court enforcement. Ten-year term, renewable. Allows intent-to-use filing to reserve priority before sales begin.
Common law (use alone)
Rights arise automatically from using the mark, limited to your actual Arizona trading area. Free, but hardest to enforce and no reg symbol.
Related Arizona statutes that protect a brand
Trade secrets: A.R.S. 44-401 et seq.
Arizona adopted the Uniform Trade Secrets Act (Title 44, Chapter 4), covering confidential formulas, methods, and customer data that a trademark does not. Provides injunctions and damages for misappropriation.
Right of publicity: A.R.S. 12-761
Statutory publicity right is limited to soldiers' name, portrait, or picture. Civilians rely on Arizona's common-law right of publicity, a species of the right of privacy recognized by state courts.
Trade name (DBA) register
Same Secretary of State office registers business trade names on a separate register with a shorter five-year term, distinct from the ten-year trademark register.
Suggested Compliance Checklist
Confirm actual use of the mark in Arizona
Before filing days after startingArizona registers marks already in use in the state. Establish a first-use date and gather a specimen showing the mark on your goods or services, since there is no intent-to-use basis under A.R.S. 44-1441.
Clear the mark against the Arizona and USPTO registers
Before filing days after startingSearch the Secretary of State's records and the USPTO Trademark Search database for confusingly similar marks. Arizona will refuse a mark that conflicts with one already registered.
Map goods/services to Arizona classification numbers
Before filing days after startingList each class the mark is used in using the Secretary of State's trademark classification numbers. The flat $15.00 fee lets you cover multiple classes on one application at no extra cost.
File the application via the Secretary of State portal
When ready days after startingSubmit the application on the Arizona Online Trade Name/Trademark Program with owner details, the mark, classes, first-use date, and a specimen. Pay the flat $15.00 filing fee to obtain a certificate of registration.
Calendar the ten-year renewal deadline
Within 6 months before the 10-year expiration days after startingUnder A.R.S. 44-1445 the registration lasts ten years and must be renewed within the six-month window before expiration on the Secretary of State's form with the renewal fee. Watch for the office's mailed reminder.
| Task | Description | Document | Days after starting |
|---|---|---|---|
| Confirm actual use of the mark in Arizona | Arizona registers marks already in use in the state. Establish a first-use date and gather a specimen showing the mark on your goods or services, since there is no intent-to-use basis under A.R.S. 44-1441. | - | Before filing |
| Clear the mark against the Arizona and USPTO registers | Search the Secretary of State's records and the USPTO Trademark Search database for confusingly similar marks. Arizona will refuse a mark that conflicts with one already registered. | - | Before filing |
| Map goods/services to Arizona classification numbers | List each class the mark is used in using the Secretary of State's trademark classification numbers. The flat $15.00 fee lets you cover multiple classes on one application at no extra cost. | - | Before filing |
| File the application via the Secretary of State portal | Submit the application on the Arizona Online Trade Name/Trademark Program with owner details, the mark, classes, first-use date, and a specimen. Pay the flat $15.00 filing fee to obtain a certificate of registration. | trademark-application | When ready |
| Calendar the ten-year renewal deadline | Under A.R.S. 44-1445 the registration lasts ten years and must be renewed within the six-month window before expiration on the Secretary of State's form with the renewal fee. Watch for the office's mailed reminder. | - | Within 6 months before the 10-year expiration |
Frequently Asked Questions
No. A registration under A.R.S. 44-1441 protects your mark only within Arizona's borders. It gives no nationwide priority and cannot stop use in another state. For protection beyond Arizona you need a federal registration with the USPTO under the Lanham Act, which grants nationwide rights and the reg symbol.
No. Unlike the federal system's Section 1(b) intent-to-use basis, Arizona registers marks that are already in actual use in the state on the goods or services listed. You need a first-use date and a specimen showing real use before you file with the Secretary of State. Reserve future marks by filing federally instead.
Yes. Arizona adopted the Uniform Trade Secrets Act, codified as the Arizona Uniform Trade Secrets Act at A.R.S. 44-401 et seq. (Title 44, Chapter 4). It defines a trade secret and prohibits misappropriation, offering injunctive relief and damages, and it protects confidential business information that a trademark or brand filing does not cover.
Arizona's right-of-publicity statute, A.R.S. 12-761, is narrow: it protects the name, portrait, or picture of a soldier from unauthorized commercial use. There is no general civilian publicity statute, so most Arizonans rely on the common-law right of publicity, which Arizona courts recognize as part of the right of privacy.
A trademark or service mark identifies the source of specific goods or services and carries a ten-year term at a $15.00 fee. A trade name (a DBA or fictitious name) simply registers the name a business operates under, is filed with the same Secretary of State office, and carries a shorter five-year term. They serve different legal purposes.
Other Arizona guides
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